Burgeoning online ad spend will pass TV next year, says WPP

8 Jan

Further evidence – like any of us online folks needed it – that our industry is moving firmly into the mainstream of global media. One of the most important ad agencies is forecasting that online ad spending In the UK will pass TV in 2009. Canada is a little behind the UK in terms of online advertising, but I anticipate this same outcome will hit Canada a year or two later. Consumer behaviour is already there as more and more time is spent online to the detriment of other media.

Burgeoning online ad spend will pass TV next year, says WPP

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