Book Review: The 22 Immutable Laws of Marketing

23 Jun

An oldie but a goodie – published in the early 90s, so the examples seem a little dated. Many of the Laws in this book will seem obvious to trained marketers, but for people like me who’ve never taken a marketing course in their life, there are many nuggets of insight. I particularly liked the advice against product line extension. I’ve seen many companies take a good brand and ruin it through over-extension, and the law of focus – own a word in your prospect’s mind.

This is a quick read and well worth it for anyone with marketing responsibilities ie. everyone.

[amtap book:isbn=0887306667]

One Response to “Book Review: The 22 Immutable Laws of Marketing”

  1. vidente buena January 1, 2016 at 6:47 pm #

    Hello there! This pst couldn’t be written much better!
    Looking through this article reminds me of my previous roommate!
    He always kept talking about this. I will send this article too him.

    Pretty sure he’s going to have a good read. Many thanks for sharing!

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